How Effective Is Video For Your Business? Contribute to our ...

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How important is video for your organization? How do you share video content on social and mobile channels?

In today?s digital world, there are so many ways for a business to communicate a message to their audience. Video is proving to be one of the most effective online marketing tools for businesses, not only for creating brand awareness but for driving engagement which leads to sales. Our own research shows a 77% increase in engagement if video and multimedia are embedded in a press release.

Internet users are not only looking at search engines such as Google to find information online, but they are turning to YouTube too, which became the World?s second largest search engine in recent years.

Take a look at this powerful video which highlights the key facts and benefits of video and impact of YouTube:

In Asia, China and India are increasingly consuming more video in the last few years. According to comScore, online video consumption in India has doubled in the past two years to 3.7 billion videos per month due to a dramatic growth of online video viewers and consumption with over 137 million internet users currently.?And in China, a report showed in Marketingmag.com.au?that 95% of metro Chinese online adults are watching videos on a computer at least monthly, compared with 49% in the US.

I too consume a lot of video; not only for entertainment, but for useful content and we see a lot of internet users also spending a large percentage of their time using video too. With such a big growth of video consumption around the world and even more so in China, more and more companies are catching on that online video plays an important role in growing their business. Are you one of them?

Here at PR Newswire, we produced close to 1,000 webcasts for communicators in Asia. We stream videos real-time, host live virtual events, connecting thousands of audiences with video worldwide.

We want to further understand how video is utilized by marketing professionals in Asia, and connect this with the findings on video consumption. That?s why we are running a video marketing survey in the region.

Share your thoughts on the subject and how it has impacted your business. If you are based in Asia and look after marketing or communications activities for your organization, we want your response. Take the?PR Newswire Video Marketing Survey?and get a free copy of the results.

Joanna Yip is the Marketing Communications Manager for PR Newswire.

Source: http://en.prnasia.com/blog/2013/07/how-effective-is-video-for-your-business-contribute-to-our-regional-survey-and-get-priority-access-to-the-report/?utm_source=rss&utm_medium=rss&utm_campaign=how-effective-is-video-for-your-business-contribute-to-our-regional-survey-and-get-priority-access-to-the-report

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